I am a passionate and creative individual with strong analytical, problem solving, organizational, and decision-making skills. I am exceptionally organized, self-motivated, flexible and detail-oriented.
Copywriter, TJP Agency
- One of the lead copywriters on the launch of a new adherence program for OPZELURA. Responsible for brainstorming and core content on projects such as motivational cards, housing unit, goal setting check-list, and stickers.
- Participated in brainstorming for a theme for the BCOD conference for OPZELURA. Responsible for writing all collateral including banners, room drop, and a speaker deck
- Responsible for writing all social media posts across LinkedIn and Instagram
- Wrote SEO for the TJP agency website
Developed a program to keep nonsegmental vitiligo (NSV) patients motivated and set realistic expectations during their OPZELURA treatment, which may take up to 6 months to show results.
We were tasked with creating a theme that paid homage to Opzelura On Trac branding and developed all supporting collateral materials.
Developed a content strategy for Instagram and LinkedIn to promote TJP as an agency, while highlighting culture, inclusivity, and employee appreciation to foster a positive work environment.
Treatment Navigator Patient Brochure
Created a brochure to help patients understand the impact of the Treatment Navigator Program on their treatment outcomes, setting clear expectations for their journey. This would be handed to patients in doctors offices with a call to action to sign up.
Treatment Navigator Patient Welcome Kit
The Treatment Navigator welcome kit was designed for patients beginning treatment for NSV. Collaborating with the art team, we conceptualized a housing unit that holds essential resources along with 'swag' items like stickers, and a cosmetic bag.
Treatment Navigator Daily Motivational Cards
We developed motivational cards included in the adherence program welcome kit. These cards encouraged the habit of twice-daily application with morning and nightly affirmations, allowing the patients to pull a card (or flip over) every time they need to apply their cream.
Treatment Navigator Goal Setting Guide
We created a worksheet that aimed to empower patients to take an active role in their treatment by setting their own goals and reflecting on their motivations.
Conference Room Drop
As part of the Trac Blazer theme, we created a room drop featuring instructions for conference attendees on how to find our booth, along with a faux map illustrating the patient journey to access.
BCoD Access Packet
We created a one-stop-shop resource tailored for HCPs and biologic coordinators, providing everything they need to navigate prior authorizations, manage denials, and explore cost support options for patients receiving OPZELURA treatment.
BCoD Conference Signage
Signage at the Trac Blazer booth guided conference attendees on a journey to patient access, with branding inspired by a hiking trail to lead them on both a literal and metaphorical path to patient access.
Social Media Content & Strategy
Responsible for creating content calendars, brainstorming and conceptualizing ideas, and collaborating with thought leaders on social media content and posts.
Phone
914-527-0082
Email
Marissacatalina93@gmail.com